It is a campaign that proposes a different way to experience the destination through its cultural, historical and natural values.
Lanzarote was the first global destination to obtain the certification ‘Biosphere Responsible Tourism’, unique and recognised by the Global Sustainable Tourism Council, an international organisation that provides a global system of recognition, approval and accreditation in certification programmes for Sustainable Tourism.
Since then, Lanzarote Tourism strategy has been aimed at positioning the destination in international circuits drawing the distinction and benefits under this brand.
In this context the launch of Lanzarote Effect, an original promotional campaign focused on the island’s commitment to sustainable development and the balance between art and nature is framed. Under this suggestive claim, a new way to experience Lanzarote beyond the traditional sun and beach is shown. Highlighting their cultural, historical and natural attributes through the eyes of those who inhabit it.
The effect Lanzarote will discover the spirit of the island told by its people, artists, scientists and winemakers, amongst many others.
The campaign is inspired by a video of the same name produced by the French Lea Amiel and Nicolas Libersalle and its aim is the projection of Lanzarote as a sustainable tourist destination.
Click here to see the video: