Lanzarote, a pioneer in cognitive tourism
The Centres of Arts, Culture and Tourism of the Cabildo of Lanzarote, IBM and Red Skios presented this Monday a pioneering initiative in Spain.
It is an application that creates a new category, that of cognitive tourism, which allows travellers to live a more fulfilling, rich and personalised experience.
This application was developed by Red Skios from cognitive technology in the IBM Cloud.
The president of the Cabildo of Lanzarote, Pedro San Ginés, appreciated the role played by the CACT, IBM and Red Skios, who “have designed an application that puts the island at the forefront of the tourism industry and makes us more competitive with other destinations, “a tool” useful, simple and modern that, surely, will make a visit to the CACT an unforgettable experience.”
The event featured the screening of diverse graphic material with the advantages and endless possibilities offered by cutting-edge technology IBM Watson. This technology is currently implemented in such diverse sectors such as health, gastronomy, financial, educational, leisure, environmental and energy, amongst others.
The mobile application of the CACT
The mobile application allows visitors to have a personal guide on their mobile phone, in their language and adapted to their tastes and personal and professional profile. In addition, the app learns with experience and is able to interact with users, as do people, due to it being based on cognitive Watson technology available on the IBM Cloud.
Thus, the App understands the natural language of visitors to the CACT, with its wealth of nuances and idioms; it is able to answer complex questions in a few seconds; formulate hypotheses and choose the answer given to a question, but the most striking feature is that it learns from experience, through each interaction.
The application transforms the role of the visitor making them feel that they are accompanied by an expert guide all through the site and the app also knows the visitor as it takes into account their tastes and preferences introduced when creating the access profile.
For example, if the tourist is an architect, during the visit to Jameos in Lanzarote the intervention that César Manrique made at this centre will be highlighted, while if it is a biologist, it will highlight the fact that the lake there is inhabited by a unique crabs – species in the world.