Lanzarote, ideal destination for cycling tourism
Lanzarote Tourism attended, with a very active presence of the brand ‘European Sports Destination, the third edition of Unibike, International Bicycle Fair, considered the largest sample related to this sector in Spain.
At the fair, Tourism Lanzarote, who came under the umbrella of ‘Promotur Turismo de Canarias’, unfolded a specific informative flyer with tourist information about the bike races held on the island and it also presented the annual calendar of events framed within the product European Sports Destination, in front of the many agents and hundreds of fans of this sport who gathered at this important event.
The presence of the island at this fair is part of the strategy to position Lanzarote as a tourist-sports destination, as the sector of cycling fits well with the identity of Lanzarote as a destination.
It not only responds to the will of the island, within the framework as a Biosphere Reserve and in line with the European Union that tourism contributes to smart, sustainable and inclusive growth, it also helps reduce environmental impacts, particularly on climate change, the maintenance of landscape and sustainable mobility.